Brand Manager and Event Director

Google Pixel x SCADPro

We teamed up with Google and the SCADpro Studio to co-create innovative content experiences for Google Pixel’s advanced computational photography. The goal was to craft engaging, award-winning experiences that resonated with Gen Z’s values and their desire for creative self-expression.

As the Brand Manager and Event Director of the project, I successfully designed and executed the final pitch experience for a Google Executive Audience, collaborating closely with the art direction team, overseeing set styling, script writing, and managing production from rehearsals to event day. I was elected to present the final experiential demonstration to key executive stakeholders. Throughout the process, I worked cross-functionally to resolve conflicts in a solutions-oriented manner and played an active role in the leadership team, facilitating the organization of deliverables through meticulous planning, conceptualizing branding elements, and delegating creative tasks.

Please note that due to our NDA, I am unable to share the full details of the project.
However, I have included a curated selection of information that highlights the outcomes, experience, and skills involved

the assignment

Unify and work effectively within a diverse team of 20 creatives from different majors and creative fields: Film, Photography, Graphic Design, Brand Management, Illustration, Motion Media, UX Design, Social Strategy, Design Management, Business Innovation.
Facilitate effective communication between team members, accounts, and stakeholders.
To synthesize an effective plan, set goals, and delegate tasks, according to brief.

the process

Empathize: To understand Gen Z desires and their need for creative expression. Interviews, Surveys, Case scenarios, Trends Report Research, "How Might We" Statements.
Define: Data & Insights Translation. Problem framing. Data clustering. Insights Translation.
Ideate: Co-Creation workshops, concept creation, developing user personas.
Prototype: High-Fidelity Wire frames and demos where applicable.
Test: case scenarios, user testing workshops, feedback.
Delivery: The "Final Experience" was developed around the insights gathered. We had a successful delivery of 4 products within a 10-week time frame.

the challenge

Time Management, Resource Allocation, Problem-Solving, and Product Design within a 10-week time frame.

the results

As Brand Manager, I was met with challenges pertaining to the 4 separate branded products. I assisted each team with finding their vision, identity, and guiding them towards a successful final prototype.
As Event Director, I had the privilege of designing and facilitating our Final Experience to be presented to the Google and SCAD Executive Audience. My responsibilities included developing a minute-by-minute schedule, budget management, coordinating catering, set up and take down, organizing the guest list, and working closely with the A/V and Graphics team.
I learned how to effectively host a live event and work with many cross-disciplinary creatives.
We successfully presented four products. Each team developed a display and demo for their pitch to our audience.
Google expressed satisfaction with our sprint and products in compliance with the brief.