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Social Media and Digital Marketing Specialist
PERC Coffee Roasters
As the Social Media and Digital Marketing Specialist at PERC Coffee, I developed a fresh marketing strategy through a revitalized social media presence with integrated in-house graphic design and branding, SMS, and email.
Through targeted campaigns, I grew the follower count by 25%, boosted engagement by 30%, and drove increased sales. I also created UGC and paid media strategies, leveraged influencer partnerships and market research to reach key audiences, and ran PR outreach.
Additionally, I managed community interactions through diligently responding to DMs, comments, and posts.
overview
12/2022 - 12/2023
30%
engagement increase
previous feed

25%
follower increase
current feed


art director: brad praria
content creation
influencer / UGC

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